Speak2MyCV for brand strategists

Brand strategy is hard to see from the outside. A logo is visible; the research, positioning and naming work behind it is not. Clients — founders preparing a rebrand, marketing leads preparing a launch — want to know how you think and whether you have handled their category. Your page lets them ask, and answers from your own record of projects, methods and outcomes you can share. It also gives you a record of how clients describe their own brand problems before they meet you. That language, logged question by question, is useful material for your own positioning and for the first workshop.

What usually gets in the way

What we hear most

“Clients confuse strategy with design and expect logos in week one.”

Explain your process once and the page sets that expectation for every visitor.

“Your best work is under NDA and cannot go in a portfolio.”

Describe it in anonymised terms and the page talks about it exactly that way.

“Prospects want to know if you have worked in their category.”

They ask your page and get the relevant projects from your material.

“Discovery calls start from zero.”

Background and method questions are answered before the call.

“You are not sure what clients value most.”

The questions log shows what they ask about.

“Clients ask how long a strategy project takes and the answer depends on scope.”

Describe your typical project shapes and timelines and the page explains them, so expectations are set before the proposal.

“You run research, but clients assume strategy is opinion.”

Explain the research you do — interviews, audits, competitor reviews — and visitors can ask about it directly.

“You work with founders and with large marketing teams, and each needs a different pitch.”

Each visitor asks in their own terms and gets the relevant part of your record.

In an ordinary week

Where it actually shows up

A founder planning a rebrand wants to know how you run positioning workshops.

The page explains your method, as you described it.

A design studio needs a strategy partner.

They check your page for relevant categories before contacting you.

A marketing lead asks whether you do naming.

The page answers from the services you listed.

A client is ready to talk.

Your booking link in the page schedules the call.

You want to sharpen how you describe your work.

The questions log shows the words clients use.

A merged company needs one brand from two.

They ask your page whether you have handled brand architecture after a merger and get your own answer.

A founder wants help naming a new product.

The page explains whether you take on naming projects and how they run, from your material.

A marketing director wants to know what they will receive at the end of a project.

If you describe your deliverables, the page lists them, so there are no surprises later.

A start-up wants to know whether you work with very early-stage companies.

They ask your page and get your own answer about the stages you work with.

An investor-backed company is preparing to enter a new market and needs its brand reviewed for that audience.

They ask your page whether you have adapted brands for new markets, and get your own examples so they can decide whether to bring you into the planning.

A design agency wants to know whether you are comfortable presenting strategy directly to their clients.

The page answers from your description of how you work with agency partners, so the agency knows what role you would play in the room.

A founder wants to know how involved their team needs to be during the project.

If you describe the time you need from the client side, the page explains it, so they can plan around it before signing.

Questions

Before you sign up

Question 1 of 12

Will it reveal NDA work?

Only what you upload. Anonymised descriptions stay anonymised.

Still unsure? Try a live page ↗

One link that answers while you work

Upload your CV once. Free to start, no card required.

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Last reviewed 2026-11-15